Dr. Oetker

Dr. Oetker is a German multinational company that produces baking
powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes,
and various other products.

The company is a wholly owned branch of the Oetker Group,
headquartered in Bielefeld.

The portfolio includes more than 300 individual companies in five different
businesses.

Case details

Client name:
Dr. Oetker
Campaign duration (days):
Total views:
Unique users:
CTR:

Vertical video, or videos created in a vertical format that sit upright in the palm of your hand, has
faced a huge surge, gradually becoming the dominant format. Unsurprisingly, the majority of users
hold their smartphones vertically, thus embracing a viewing experience that is natural, convenient
and immersive. SmartAd addresses this increasing trend and offers brands the opportunity to
incorporate vertical video into their marketing mix, to boost user engagement and ad recall.

The results from a recent vertical video ad campaign of one of our regular clients have further verified
the efficiency of this format for boosting brand awareness.